I work for Pearl Certification. We’re a small team that is passionate about improving the performance of residential buildings in order to improve people’s lives and reduce environmental impacts and carbon emissions.
We’re smart, passionate people, driven to make a meaningful impact. We also have a problem. Our label for this problem is “we’re trying to do too much.” The audience for the following memo is internal, but it’s posted here in hopes you might find it useful if you are also “trying to do too much”.
Doing too much is easy to identify and hard to fix. I’m going…
I apologize for such a long letter — I didn’t have time to write a short one.
Most of us have a mental model of software development that goes something like this:
The problem with…
AC Capehart is the CTO for Pearl Certification. He cares about, and writes about, the intersection between business, technology, and people.